Positive reinforcement teaches the dog that "if you
     do this (desired behaviour), something good will
     happen(reward)." Keeping training positive for the
     dog is the best way to enhance the bond between
     the trainer and the dog. The dog chooses to
     perform behaviours because he wants to, for he
     knows that doing tricks is fun and rewarding, and 
     good things always occur. Using positive
     reinforcement is so gentle and effective, that
     animals of all species and temperaments respond
     well to it. When using positive reinforcement, not
     only does the dog learn from the trainer, but the
     trainer learns equally from the dog. The dog and
     the trainer become a team who respect and trust
     each other, and whose top priority is to have fun.

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